Loại tài liệu: Sách
Youthnation: building remarkable brands in a youth-driven culture / Matt Britton. - Youth nation. - Hoboken, New Jersey: John Wiley & Sons , ©2015. - xxv, 292 pages : illustrations ; 24 cm.
Thông tin tài liệu |
Giá tiền |
25.00 |
Mã ngôn ngữ |
eng |
Chỉ số phân loại DDC |
658.8/ MAT |
Nhan đề tài liệu |
Youthnation: building remarkable brands in a youth-driven culture / Matt Britton |
Lần xuất bản |
Youth nation |
Xuất bản, phát hành |
Hoboken, New Jersey: John Wiley & Sons , ©2015 |
Mô tả vật lý |
xxv, 292 pages : illustrations ; 24 cm. |
Tóm tắt / chú giải |
Youth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. |
Chủ đề |
Advertising |
Chủ đề |
Marketing |
Chủ đề |
Target marketing |
Chủ đề |
Young adult consumers |
Ký hiệu kho |
CK |
Ký hiệu kho |
Chuyên Khảo. CK.0000076377 |
Ký hiệu kho |
Trung tâm học liệu. CK.0000076377 |
Kho | Số ĐKCB | Trạng Thái |
Chuyên Khảo | CK.0000076377 |
Trong kho sẵn sàng cho mượn
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